Editorial - About Us
There is nothing so exciting as starting the day with a blank page, and finishing with either a crafted story, or the skeleton of a new magazine or website. This is the beauty of the editorial process: it’s driven by ideas, concentration, care. It informs, entertains, provokes. At its best it’s as beautiful as a work of art. At its worst, it’s self-indulgent tripe. We love art, hate tripe.
Our Editorial Services
Books
We commission, and we listen
We are an independently owned boutique publishing company committed to writing great stories and producing world-class local works, all of which are relevant to communities and engaging for readers. While the foundations of our publishing business were built on sport, the Slattery Media Group has expanded to become a publisher of cookbooks, children's stories, autobiographies, literary on-fiction, craft, music, finance and entertainment publications. With each title we publish, as much care and passion is put into design, photography and production as is put into the words.
We're a small company, but we think big. Our books are distributed through a wide-ranging network, ensuring they reach as many consumers as possible. We work closely with authors with the shared aim of making our titles stand out in a crowded market.
For manuscript submission please contact our Publishing Development Manger. For publicity and sales opportunities, please contact our Sales and Marketing Manager
Magazines
We make our own, and we make for clients
Custom Publishing Services
We take the pressure off those who are brilliant in other areas of business or creativity
Content
We provide content, particularly in the sports environment
Web Development
The web is a digital magazine. We love it
NEW & NOTEWORTHY
Introducing PupMates
Introducing PupMates, the Slattery Media Group’s first venture into the intriguing world of pure-bred dogs.
PupMates is a website designed specifically for dog breeders and is available to the wider canine community.
Apart from offering breeders a free listing to present their puppies to prospective new buyers, PupMates also gives dog lovers the opportunity to develop their own website, showcasing their kennels, dogs and puppies on an easy-to-use and visually exciting template for a minimal annual fee.
This is a modern, flexible website that will change and grow with the breeding community. We are constantly updating the site with new content and, importantly, we are happy to accept feedback and submissions from breeders, and buyers, to keep PupMates vibrant and relevant.
The iPhone version of PupMates is coming soon.
Visit PupMates and find your new best friend.
Highlights of a Season
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The 2010 AFL Annual Report arrived back from the printer late last week and has been distributed to AFL clubs and stake-holders.
The AFL Annual Report is a key publication produced by the Slattery Media Group on behalf of the Australian Football League each year.
Writing in the AFL's Annual Report, Mike Fitzpatrick, Chairman of the AFL said "attendances, club membership, television and radio audiences, and digital media traffic maintained the AFL’s standing as the most popular sports competition in Australia and, in terms of average crowds per game, the third most-attended domestic league in the world,"
The annual report also showed the game was in exceedingly good health in 2010, with:
- a record number of people attending games from the pre-season through to the finals – 7,470,606.
- an average crowd per game of 36,908 making the AFL the third most-attended professional sports competition in the world, behind America's National Football League and Germany's Bundesliga.
- the audience numbers for the Toyota AFL Grand Final and Grand Final Replay, 3,639,971 and 3,522,652 respectively, which made them the year's most-watched and second most-watched sporting events in Australia.
Looking ahead, Fitzpatrick said the AFL's 2011 agenda included finalising the new broadcast rights and collective bargaining agreements, and developing a new financial strategy for 2012 and beyond, in which changes to the AFL's current equalisation and revenue-sharing policies may be introduced.
The AFL Annual Report can be viewed online at afl.com.au
Philippe Mouchel officially launches More than French
Our favourite French chef, Philippe Mouchel, last night officially launched his new cookbook, More than French: Recipes & Stories, at P M 24 as part of the Melbourne Food and Wine Festival.
More than 80 guests – including Mouchel’s colleague and good friend, George Calombaris, and popular Channel 10 host Yumi Stynes – joined Philippe for a three-course dinner at his latest restaurant venture.
The evening opened with an address by Calombaris, before guests were treated to a Q&A with Mouchel and distinguished food writer, Rita Erlich, who co-wrote More than French. Mouchel and Erlich discussed the process of writing the book and the back-and-fourth involved in perfecting each recipe. Mouchel went on to speak about his lifetime in food, and the different influences on his cooking, including his time in Japan, and what he learnt from his mentor Paul Bocuse.
The night’s menu combined recipes from the book with those from P M 24, all cooked with the typical Mouchel flair. Diners were treated to salmon rillettes, pumpkin velouté with lardons and croutons, duck rotisserie with braised turnips, sweet potato mousseline and a spiced jus, before finishing with a classic gateau Basque, vanilla ice cream and macarons.
Philippe and Rita signed copies of More than French for all guests.
To find out more about the book, or to purchase a copy, click here
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EDITORIAL CASE STUDIES
CLIENT: THE SLATTERY MEDIA GROUP - MAG
The Slattery Media Group acquired MAG in June 2005. Although peppered with great ideas and strong writing, the X-factor – consistency in design and message – was missing in the approach.

I wrote my first published piece in Best Bets, the timeless formguide for the thoroughbred industry. It was about a rich black stallion called Cyron, and it was in 1971. You never forget these things. I’ll never forget the agony of getting those words together. Crossing out, re-typing, screwing up the copy paper, starting again, another draft, sleeping on it, worrying, nervous when it was finally submitted. All for a tiny filler in a form guide! That process has never left me: mulling over words, screwing up, starting ahead, worrying, nervous. And having a senior person – it was Maurie Carr at The Truth who marked my mistakes, and counselled me on ways to get better.
It’s the approach I have tried to instill in all my staff – and not just in editorial. Worry about the words. Put yourself in the reader’s shoes. Be nervous, but be brave. And help young, green people.
It’s been a long journey, with plenty of nervous days along the way.
And plenty more to come, I hope.
Around the World
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All brand freaks should read this. It reminds me of one of Dr Seuss's yarns; and we've all met wine snobs. Now we know it's a natural phenomenon to enjoy higher priced products.
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Love the way William Safire makes words come alive. I try to read it regularly, but then forget. Then remember. Love it. Then forget.
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I hate the idea of computers in schools, particularly in schools where a laptop is compulsory, piling privilege on privilege. I fought a losing battle at my kids' schools. Whenever I need solace, I return to this marvellous essay, one that Kevin Rudd should study.
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Years ago I had a magnificent Bowen Shiraz from Coonawarra, and loved the pepper flavour. Here's why.